
South African retailers have broken the street date for Heavy Rain.
Easily one of the most anticipated titles of 2010, Heavy Rain is now available in many stores around the country, proving once more that local retailers still don’t even understand the concept of a street date.
Let me tell you a quick story. On Friday, my wife – a big fan of Quantic Dreams – was in the Menlyn shopping centre and went into a popular store and asked if by chance they had Heavy Rain available yet. Their answer? No, they don’t have it on the shelves yet, the stock is sitting in the storeroom. Sounds like a normal story right?
Thing is… the store clerk then promptly made his way to the storeroom to fetch a copy, and then sold it to her.
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